Company logo might appear an extremely straight forward profession to the outsiders. They think that logo designers only work with a few fonts, colors and form factors. There’s not much trouble, right? After all, they don’t design 10-20 website pages for a single website like the internet site designers! Unlike popular belief, logo designers face their particular share of troubles inside their job. From copyright issues to technical difficulty to handling client’s demand, every logo designer faces these challenges everyday. Here are a few major design issues which can be tough to handle, in the event that you don’t take proper precaution.
Not enough software knowledge- thiet ke logo A good designer must have enough knowledge to work with different design software. Generally, every designer has their own favorite software which he works regularly and feels most comfortable to use. But the issue arises once the client mentions particular software that he wants the designer to use. He might ask the designer to design an emblem on Adobe Illustrator and if the designer is not more comfortable with Illustrator he then will lose the project. To fulfill the client’s requirements, you should be proficient in all the popular design software. In the event that you don’t have the knowledge and want to work with any software, then be sure that your file is suitable for the application that client likes.
Some clients are tough to handle- Some clients have their particular idea about how precisely their logo should look. Then don’t just supply the designer a basic idea about what he wants, rather he forces the designer to design the logo the way he wishes it to be. You could have no freedom to exhibit your own personal creativity as a result of strict rules the client will impose on you. In order to avoid such conditions, tell the client the method that you work in a style project and what the client’s responsibility is. If you don’t show him the limits, he will keep intruding in your projects and disturb the creative process.
Don’t produce a communication gap- Some clients believe because they have hired an expert logo designer, he’s nothing to contribute in the project. Some designers also believe initial brief from the client about the project is enough. They show the logo to the client once it’s completed. But, that’s not the perfect process of a fruitful design project. If the client is shy, you ought to take the responsibility to communicate with him at a typical basis. Ask him for feedback and make any changes that he requests. This will make the customer happy. He’ll realize that his work is progressing steadily. As a designer you will also have a clear idea what the client likes and dislikes. You certainly can do the required changes at the earlier stage to make the logo successful without facing any criticism.
Copyright issues- You must have seen some small companies’ logo resemble famous logo of big brands. Sometimes the logo designers copy other company’s logo blatantly and sometimes unknowingly they get influenced by some aspects of a popular logo. Once you create the identical logo, it’s certainly a crime. But when you unknowingly or unintentionally infringe an emblem copyright, it’s a sincere mistake, not stealing. However, as a result of strict copyright laws and huge fines, you ought to always be mindful about the elements you used in your design project. Before you choose font, color and shape for the design, research on the net to know if any company has copyright to utilize them or not. If the fonts and shapes are freely available, you can use them in your logo design.
