The word “click here” is a generic term that appears all over the internet – should you choose a Google look for it yields 1.7 billion results (yes billion!), even though you do an exact search it still yields 972 million results. I am certain that you’d agree they’re astronomical results and I bet you’re now wondering which site ranks number one for this term? – if you cannot be bothered to check then I will let you know today – it’s the adobe acrobat download page – I bet you didn’t believe that will be the one.
So just why, other than passing interest, would anyone be interested in this fact? The clear answer to the question is anyone who is thinking about internet search engine optimization (SEO) – if I let you know that the utmost effective ranking page for “click here” does not contain the definition of “click here”, it generally does not appear in the pages meta tags nor do either of the words even appear individually on the page then it may alter some of one’s thinking about SEO.
So all things considered that is has been discussing on page optimization (keyword density, use of meta tags, use of tags to highlight key phrases etc) we locate a clear example of a premier ranking site that has NO on page optimization at all, it completely disregards all of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.
So how has this been achieved ?.The clear answer is simple – backlinks. There are literally a huge selection of thousands of sites that url to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the number of backlinks is the grade of the links – a number of these backlinks originate from authority sites (.edu,.gov etc).
What is very interesting is that level of links has probably been built organically – i.e. by people attempting to url to the site rather than been requested or encouraged to do so. And why have they done this? – Because the site has something unique, useful or interesting to offer. This principle is a good someone to remember when developing your linking strategy – what am I offering that is unique, useful or interesting and that people will WANT to url to?
This example of a higher ranking site generally seems to opposed to all perceived wisdom on site ranking i.e. this indicates to claim that on page optimization has no effect on ranking what so ever. Whilst this does be seemingly true in cases like this what we’re probably seeing may be the sheer scale of top quality links to the site far outweighing any possible on page optimization to the stage where it’s irrelevant. However this would not likely hold true for the great majority of sites who do not have these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore really has to be taken care of.
